Milosh and Varushka Fight The AIDS!

Branding for AIDS Walk team

Challenge: Create a fun, eye-catching branding concept for a AIDS walk team.

Strategy: This concept differs from the single-color bleed of the other designs and also embraces an expressly political message. While reinforcing the message of the overall campaign, it can stand alone as a design.

Result: Unprecedented fundraising activity, including the sale of several branded items in support of the team.