Milosh and Varushka Fight The AIDS!

Branding for AIDS Walk team

Challenge: Create a fun, eye-catching branding concept for a AIDS walk team.

Strategy: This design uses the strong lines of the airplanes and achieves unity by shifting the logo and graphic on a complementary angle. To add dynamism to the design, the background is set at an opposing angle to both elements. The phrase "all united for victory" communicates a mainstream message of support.

Result: Unprecedented fundraising activity, including the sale of several branded items in support of the team.